Marketing for bitcoins

The word Bitcoin has been gaining weight over the years and is expected to be talked about more often. In fact, the letter “B” has been replacing the “S” of the dollar sign and brings with it a sense of financial freedom and transparency. However, this is not yet recognised by the generality of the financial world.

In fact, civil society itself still shows some distrust when it hears about Bitcoin. And it is understandable. After all, Satoshi Nakamoto, the alleged identity creator of Bitcoin, is a figure who remains anonymous, and cryptocurrencies are not yet fully regulated.

However, there are advantages to be considered. In this sense, it would be important to provide as much information as possible about the currency and promote some of the advantages it brings.
This is an obvious gap and one that has already been highlighted by Up We Go. That said, we leave you with the 3 main advantages of Bitcoin and 2 ways to promote it.

Starting with the advantages

Marketing for Bitcoins

Bitcoin Advantage 1: Security

One of the biggest misgivings concerns the security of the currency. In this sense, it is necessary to reinforce the safeguarding of the financial interests of those who invest.
Bitcoin has this in mind, and there are several elements that prevent the theft of amounts related to it. One of them is cryptography, which can control the creation and transfer of a particular currency. In addition, the protocols associated with Bitcoin have proved robust to the possible insecurity of this currency.
It is also worth highlighting the fact that Bitcoin is part of the blockchain, which allows the holder of the currency to have a history of all its transactions. These cannot be tampered with because there are no flaws in this system. In other words, unlike what happens in traditional financial systems, there is no possibility of data leakage.

Bitcoin Advantage 2: No fees

The cost of opening an account, associated with banks in the traditional financial system, or the monthly maintenance fees and cost of credit cards are not present when using Bitcoin, which does not use such an obsolete technology and whose wallet is free. Thus, this is something that should be used when promoting this cryptocurrency.

Bitcoin Advantage 3: No roadblocks

As it grows, Bitcoin has fewer and fewer blockages. One example of this is the growing number of establishments that are accepting payments in cryptocurrencies. In other words, it’s possible to have a free wallet, associated with an account that is also free of charge and that will be available to make payments in the most diverse areas.
Furthermore, it is possible to pay someone on the other side of the world without any barrier. A transaction that, in the traditional financial system, will take a few days… depending on the amount that is moved.

All these advantages can be highlighted in order to best promote Bitcoin. How to do it? There are several ways:

Marketing for Bitcoins 2

1. Content Marketing

Firstly, it is important to stress the importance of content marketing, especially when compared to the traditional financial system. Similarly, as we have seen, there are significant differences between the two and you can highlight the advantages of Bitcoin compared to the traditional financial system.
This could be done through videos, infographics, or blogposts.

2. Clarification session, Talks and Interviews

One of the best ways to bring a product to the public is through media attention. In this sense, promoting information sessions and/or interviews with experts in the field is one way to clarify the public’s understanding of Bitcoin.

The advantages of using Bitcoin are many and the public should be aware of them to combat mistrust and understand to what extent they can benefit from the use of this cryptocurrency, which is the most highly rated in the crypto universe. Having said this, it is important to spread knowledge in the best way possible and that is why we leave you with some suggestions for promoting a concept that will increasingly enter the global lexicon.

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